Location: Our Brewery in Salford

DIGITAL MARKETING MANAGER

DIGITAL MARKETING MANAGER
Where: 63, Waybridge Enterprise Centre, Daniel Adamson Road, Salford Quays, Manchester, M50 1DS

Here at SEVEN BRO7HERS we are looking for an experienced Digital Marketing Manager. The role will allow you to be involved in a wide range of marketing tasks with the main focus being to help to drive & grow online sales. Our chosen candidate would preferably have experience in a web & e-commerce role in online sales- along side a passion for craft beer!

Using a broad knowledge of marketing the Digital Marketing Manager will be hands-on and ready for every challenge. You will relish being involved with all aspects of digital marketing but primarily focused on the creation of detailed marketing e-commerce strategies to increase sales on our webshop.

Key Requirements

We are looking for a creative & innovative thinker with strategic planning, marketing & web ability who can help grow our business in line with our goals.

  • Work closely with the CEO & marketing team to create and develop a digital marketing strategy and future roadmap, setting detailed targets and using research and information to achieve these goals running along side our general business targets
  • Analyse and monitor consumer demand & category trends
  • Understanding web design & the ability to use WordPress & WooCommerce – using your extensive skills to test & evolve the website/webshop, analysing current UX, user journeys and website content
  • Generate innovative ideas to promote our brand and our products
  • Day to day management of the website & webshop
  • Product management
  • Developing website landing pages and developing website content using Website CMS
  • Experience with Google Analytics and other leading data platforms to monitor statistics, numbers & engagement
  • Using this data to enhance sales and optimise e-commerce strategies across all digital platforms
  • Devise and manage a SEO/SEM strategy for the SEVEN BRO7HERS website.
  • Managing and development of the relationship with our marketing/PR agencies to support effective SEO
  • Work with the social media team to link together e-commerce sales with organic & paid social media campaigns
  • Use paid advertising online to boost webshop sales
  • Analyse our customer base and have a deep understanding of their needs, through marketing research & testing
  • Work well within our design & marketing team with team management skills
  • Train less senior members of the team to develop e-commerce & web skills
  • Strong experience of Mailchimp and similar email marketing platforms
  • Liaise with internal & external teams and ensure brand consistency

 

The ideal candidate

  • 3+ years in a similar Digital Marketing Role with extensive e-commerce knowledge
  • Management experience
  • Experience working with other brands in partnership & influencers
  • Strong experience with web design & woocommerce
  • Proven ability to create extensive commercial digital marketing plan

The following would be a bonus..

  • Degree in Business, Marketing or Digital
  • Diploma in digital marketing

To apply please email [email protected] with your CV

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